Web Design


About the project homepage redesign

February 1, 2021
My Role
Visual Designer & Researcher Needed Better Engagement

Initially, folks were confused by what Gigg was all about. The language of the site was confusing and didn't know if it wanted to focus on businesses and influencers who were looking at Gigg as a solution to promote user generated content, or if it wanted to appeal to folks coming to Gigg from influencer or friends and families who were conducting or promoting contests. We decided on a simple mission statement to explain what Gigg does for brands and influencers, and immediately promote engagement with some of our most engaging past competitions.